Missions I Love

Hidden behind the brands I admire, are companies with missions I love more.

1% for the Planet

It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable. In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.

Avocado Green Mattress, New Belgium Brewing, Phlur and Winc

B Corporation

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Coyuchi, New Belgium Brewing, Phlur, Sir Kensington’s, Tom’s of Maine


Carbonfund.org is leading the fight against climate change, making it easy and affordable for any individual, business or organization to reduce and offset their climate impact and hasten the transition to a clean energy future.

Avocado Green Mattress and Mineral Fusion


Do you know what’s in your tap water? What about your shampoo? What’s lurking in the cleaners underneath your sink? What pesticides are on your food? How about the farms, fracking wells and factories in your local area? Do you know what safeguards they use to protect your water, soil, air and your kids? Which large agribusinesses get your tax dollars and why? What are GMOs? What do they do to our land and water?

EO and Mineral Fusion

Fair Trade

Fair trade is a global movement made up of a diverse network of producers, companies, shoppers, advocates, and organizations putting people and planet first.

Annie’s, Cascadian Farm, Coyuchi, Gap, Target, Thrive Market, and Whole Foods

Leaping Bunny

Connecting compassionate consumers to companies that have pledged to end animal testing since 1996.

Alba Botanica, Burt’s Bee, Mineral Fusion, Mrs. Meyer’s and Phlur


MADE SAFE is a program of Nontoxic Certified, a 501(c)(3) nonprofit organization. We provide America’s first comprehensive human health and ecosystem-focused certification for nontoxic products across store aisles, from baby to personal care to household and beyond.

Coyuchi and Avocado Green Mattress

Non-GMO Project

A nonprofit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices.

Cascadian Farm, Enjoy Life, EO, GoGo squeeZ, Late July, MadeGood, Simple Mills, Sir Kensington’s, and SkinnyPop.


A internationally recognized standard specifically designed for personal care products, and uses only the highest quality natural and organic ingredients to retain the maximum level of antioxidants, polyphenols and micronutrients in every bottle.


Snack Safely

Established in 2011, SnackSafely.com provides straightforward, actionable information to help improve the lives of the estimated 32 million people in the US suffering with food allergies.

Abe’s Muffins, Enjoy Life, MadeGood, SunButter


TerraCycle is eliminating the idea of waste by recycling the “non-recyclable.” Whether it’s coffee capsules from your home or pens from your child’s school, TerraCycle can collect and recycle almost any form of waste.

TerraCycle owns a company called Loop.


Our mission is to provide the resources necessary for companies and individuals to understand and take responsibility for their climate impact.

Getaround, FlexJobs, MOMS Organic Market, Expedia, Christie’s, and Live Nation. Click here for other clients.